Continuing the Authors Guide to Audience Building, I want to remind you of one important point: All artists are entrepreneurs, and all entrepreneurs are artists. Real artists ship. The game of professional creativity was never for the faint of heart. This blog series is simply about accepting the art and process of building an audience. It’s just as necessary to authors as a copy of The Elements of Style. You’ll never be in a place where you can afford to only listen to your inner creative voice. Audience building is integral to the Author Trip, full stop.
So let’s continue that discussion. Keep in mind, though, that it takes much persistent and gentle attention to build an audience. You need to understand the mechanics, but you’ll still need to apply them and everyone does this in their own way. Just like our matchstick Minas Tirith, you’ll be working at the micro level while being painfully aware of the macro. You’ll push through the ambiguity and doubt with a blind faith that your effort will lead you somewhere. After all, if you don’t believe in yourself, why should we believe in you? Let’s now consider some more ideas about audience building: